Ascarza, Eva : rechercher sur Z-Library

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1

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Ascarza, Eva, Neslin, Scott A., Netzer, Oded, Anderson, Zachery, Fader, Peter S., Gupta, Sunil, Hardie, Bruce G. S., Lemmens, Aurélie, Libai, Barak, Neal, David, Provost, Foster, Schrift, Rom

Journal:

Customer Needs and Solutions

Année:

2017

Langue:

english

Fichier:

PDF, 769 KB

english, 2017

2

A Joint Model of Usage and Churn in Contractual Settings

Ascarza, Eva, Hardie, Bruce G. S.

Journal:

Marketing Science

Année:

2013

Langue:

english

Fichier:

PDF, 394 KB

english, 2013

3

The perils of proactive churn prevention using plan recommendations: Evidence from a field experiment

Ascarza, Eva, Iyengar, Raghuram, Schleicher, Martin

Journal:

Journal of Marketing Research

Année:

2015

Langue:

english

Fichier:

PDF, 634 KB

english, 2015

4

When Talk Is “Free”: The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs

Ascarza, Eva, Lambrecht, Anja, Vilcassim, Naufel

Journal:

Journal of Marketing Research

Année:

2012

Langue:

english

Fichier:

PDF, 430 KB

english, 2012

5

Retention Futility: Targeting High Risk Customers Might Be Ineffective

Journal:

Journal of Marketing Research

Année:

2017

Langue:

english

Fichier:

PDF, 979 KB

english, 2017

6

Some Customers Would Rather Leave Without Saying Goodbye

Ascarza, Eva, Netzer, Oded, Hardie, Bruce G. S.

Journal:

Marketing Science

Année:

2018

Langue:

english

Fichier:

PDF, 634 KB

english, 2018

7

EXECUTIVE SUMMARY: USAGE AND ABUSAGE: FREE REIN

Ascarza, Eva, Lambrecht, Anja, Vilcassim, Naufel

Journal:

Business Strategy Review

Année:

2012

Langue:

english

Fichier:

PDF, 85 KB

english, 2012

8

In Pursuit of Enhanced Customer Retention Management

Ascarza, Eva, Neslin, Scott, Gupta, Sunil, Lemmens, Aurelie, Libai, Barak, Provost, Foster, Schrift, Rom Y.

Journal:

SSRN Electronic Journal

Année:

2017

Langue:

english

Fichier:

PDF, 845 KB

english, 2017

9

The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

Ascarza, Eva, Iyengar, Raghuram, Schleicher, Martin

Journal:

SSRN Electronic Journal

Année:

2015

Langue:

english

Fichier:

PDF, 1.55 MB

english, 2015

10

Beyond the Target Customer: Social Effects of CRM Campaigns

Ascarza, Eva, Ebbes, Peter, Netzer, Oded, Danielson, Matthew

Journal:

Journal of Marketing Research

Année:

2016

Langue:

english

Fichier:

PDF, 617 KB

english, 2016

11

A Joint Model of Usage and Churn in Contractual Settings

Ascarza, Eva, Hardie, Bruce

Journal:

SSRN Electronic Journal

Année:

2011

Langue:

english

Fichier:

PDF, 928 KB

english, 2011

12

Some Customers Would Rather Leave Without Saying Goodbye

Ascarza, Eva, Netzer, Oded, Hardie, Bruce

Journal:

SSRN Electronic Journal

Année:

2015

Langue:

english

Fichier:

PDF, 985 KB

english, 2015

13

Retention Futility: Targeting High Risk Customers Might Be Ineffective

Journal:

SSRN Electronic Journal

Année:

2016

Langue:

english

Fichier:

PDF, 1.46 MB

english, 2016

14

When Talk is 'Free': The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs

Ascarza, Eva, Lambrecht, Anja, Vilcassim, Naufel J.

Journal:

SSRN Electronic Journal

Année:

2012

Langue:

english

Fichier:

PDF, 2.09 MB

english, 2012

15

Beyond the Target Customer: Social Effects of CRM Campaigns

Ascarza, Eva, Ebbes, Peter, Netzer, Oded, Danielson, Matt

Journal:

SSRN Electronic Journal

Année:

2015

Langue:

english

Fichier:

PDF, 1.72 MB

english, 2015

16

First Impressions Count: Leveraging Acquisition Data for Customer Management

Padilla, Nicolas, Ascarza, Eva

Journal:

SSRN Electronic Journal

Année:

2017

Langue:

english

Fichier:

PDF, 1.16 MB

english, 2017